>Diageo launches Diddy Ciroc ad campaign


Diageo has launched an advertising campaign for its Ciroc Vodka brand in the US, featuring Sean ‘Diddy’ Combs.

The advert, to debut this week, is entitled ‘The Art of Celebration’, and features Combs with his modern interpretation of the Rat Pack, the company said today (7 October).

Shot in black and white at one of Frank Sinatra’s former California homes, the 15- and 30-second commercials depict Combs as a host amidst a crowd during an impromptu private house party. The advert is soundtracked by Sinatra’s version of ‘Come Fly With Me’.

“It was truly an honour to have had the opportunity to use Sinatra’s work and home for this campaign,” said Combs. “He defined sophisticated celebration as a lifestyle a generation ago. I couldn’t imagine a spirit more appropriate.”