Press Release: TOP SELLING PATRON SILVER TEQUILA HITS SA MARKET

Liquidity, the South African distributors of Patrón ultra-premium tequilas, will serve up Patrón Silver to South Africans for the first time in March.

Patrón Silver is the best-selling ultra-premium tequila in the world and the leading brand in the Patrón Spirits Company stable worldwide.

“The crystal clear Patrón Silver tequila is characterised by a fresh, smooth taste, which makes it the most mixable super-premium white spirit in the world,” says Emil den Dulk jnr, of SA distribution company Liquidity.

“It’s delicious served neat, on the rocks, or mixed in a super premium cocktail such as a margarita.”

In keeping with the benchmark of Patrón Tequila, the Patrón Silver glass bottle is beautifully designed, hand-blown and individually numbered.

Patrón Tequila is produced from 100% pure Weber blue agave, grown in the hills of Jalisco, Mexico and created using a blend of traditional and modern technology.

Patrón Tequila is available in more than 100 countries and represents 70 percent of total ultra-premium tequila sales around the globe.

The Patrón Tequila range in South Africa includes Patrón XO Café (a blend of premium tequila and pure coffee extract), Patrón Reposado, Patrón Añejo, and Gran Patrón Burdeos.

Since its launch in 1989, Patrón Tequila has developed cult status in the US.  Internationally it has received unpaid endorsements from a host of celebrities including Clint Eastwood, Jamie Foxx, Pharrell Williams and Kanye West.

In South Africa it is a firm favourite with musicians like Flash Republic, Jozi, aKING and hot new urban pop group Urban Reign.

Patrón Silver will be available from boutique liquor stores, upmarket restaurants and bars and the recommended retail price is R399.

Liquidity, purveyors of premium and super-premium wines and spirits, represent Pyrat Rum, De Toren Private Cellar and Jean Daneel wines, Buffalo Trace American whiskies, Compass Box Scotch whiskies, Germana Cachaça and Wilderer Grappa. Visit www.liq.co.za or call (021) 905 9066.

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