Your official job title: Brand Ambassador for Edrington Portfolio ( Incl The Macallan and Highland Park)
What is an average week for you?
The beauty of this job is that no two weeks are exactly the same, for me , that’s a great perk! Days are filled with staff training sessions , teaching local barmen, waiters and managers about whisky in general, and my portfolio specifically. A lot of time is spent planning whisky tastings, whether it’s a small corporate tasting, or a larger more intricate collaboration. I spend quite a bit of time working on the correct brand alignment, like The Macallan Whisky Lounge at The FNB Joburg Art Fair, or Highland Park showing at Food Wine Design Fair. I spend time in trade with the sales reps checking on opportunities with their clients, and building relationships. Some meetings include food pairings, and basically here , I get to taste some of the best food SA has to offer , paired with some of the world’s finest Malts, The Macallan and Highland Pak, this is essential to ensure that the Food Pairing events work ( and definitely one of the most delicious elements of my job) I travel quite a bit locally, so that too adds a different element to my weeks.
And the message you want to get across to consumers this year:
Drink quality over quality, understand the beauty of whisky and you will look at the golden liquid differently , and with a greater appreciation. Whisky education is a true passion of mine, so if I can educate a handful of whisky consumers, I am happy!
What’s different for the consumer this year at the FNB Whisky Live SA Festival?
From my portfolio, we are launching The Macallan 1824 Series, our new range at The Macallan, with no age statement, a great range of flavours, that gets consumers thinking, as now there is no age to go by, but cask quality and usage. Really focusing on cask quality vs. a random age. Also, Gerry Tosh from Highland Park will be conducting a Master Class on the new Highland Park Warrior series, a class certainly not to be missed with this great whisky educator!
Any other comments.
The world of whisky is truly amazing, the passion, knowledge , skill and time that goes into creating single malt whisky should be appreciated. Every time you take a sip of the golden dram, think about; the years’ that have gone into making your whisky ? Where has the wood come from to age this whisky? Where in Scotland was this dram created? And the long beautiful journey its gone on to reach your whisky tumbler… A lovely thought that makes drinking quality over quantity both easy and magical.