Nearly 24 hours after the organisers of the SA Vodka Festival cancelled the show, 3 hours before the doors were to open, there is no official word from Monyetla, the organisers. I phoned the contact numbers, sent emails, to no avail.
What there has been is a promise that people that purchased tickets via Computicket would be refunded; apologies via @savodkafest and an invitation to a party at a Long Street bar.
In the world of social media companies need to act quickly. We have seen what happened with Woolies and the hummingbird and to a lesser degree, with #basculegate and others, the speed at which a story goes viral, the importance of competent PR and danger of an unprofessional approach.
The Vodka companies, large and small, spent a lot of time, money and effort on the festival. I assume there are unpaid creditors – advertisers, display suppliers, marketing companies, and so on.
This is bad for the liquor industry, bad for Cape Town, bad for everyone involved.
I hope that the organisers come out soon with a statement – and payment for everyone involved.
A lot of people are waiting….