Suntory buys Beam. Some people revolt, boycott Beam blah blah moan and groan.
Here’s a newsflash: Big companies buy and sell things. Whisky is global. Deal with it. Big business will ALWAYS control the whisky business.
BUT — forget big business. Focus on the people who work in the distilleries, the ambassadors, the small retailers, the independent bottlers, the passionate people who work in whisky for the love of whisky.
Big business is the wallet of whisky. Passionate people are the HEART of whisky.
We can live without a wallet, but not a heart.