There’s been much in the press about a vial of whisky travelling round in space and heading back to earth. Since space travel is beyond the reach of most of us I’d like to focus on commercial airlines, particularly the whisky we can now enjoy on some flights.
Bain’s Cape Mountain Whisky (produced in Wellington in the Cape) is now available on SAA and Kenya Airways. It makes sense that the world’s best grain whisky from 2013 can now be enjoyed on South Africa’s national airline.
International visitors travelling on South African Airways (SAA) and Kenya Airways this August and September will have the unique opportunity to purchase Bain’s Cape Mountain Whisky, the award-winning South African grain whisky, on-board.
Global marketing manager Eliska Botha said that these two new listings form part of steps towards making Bain’s Cape Mountain Whisky available to consumers worldwide.
“Since launching in South African in 2009, Bain’s Cape Mountain Whisky has performed phenomenally at all the major international whisky competitions. The whisky has also ignited quite an interest globally but the high demand from consumers in South Africa has resulted in limited availability in the rest of the world. Bain’s Cape Mountain Whisky currently sells only through duty-free and a select few retailers in the UK and Canada.
“Through this new on-board listing, international travellers will now be able to get to know our proudly South African whisky and take a bottle home with them. The international consumer-base travelling on these airlines are quite discerning and we believe that having Bain’s Cape Mountain Whisky available within this premium environment will further strengthen interest worldwide.”
Given the massive interest in Bain’s locally and the growing international curiosity about this whisky, availability on the airlines is bound to generate sales for Distell and most importantly, enjoyment for the consumer.