Scottish Leader in Newtown


This was a whisky event with a difference. Have a look at the videos and photos from this press release.


Popular Scotch whisky brand Scottish Leader recently brought its ‘new perspectives, richer possibilities’ positioning alive in a very real way in Newtown, Johannesburg.

The event, dubbed the Scottish Leader Whisky Underground Insta-meet, literally took place under a bridge, in the Carr Street private servitude area, and saw famous South African Instagrammers, Ofentse Mwase (@unclescrooch) and Levon Lock (@levonlock), sharing their extensive photographic prowess with a group of up-and-coming Instagrammers invited by the brand.


Designed to inspire creativity, the Insta-meet event kicked off in the late afternoon with tasty deconstructed whisky mojito cocktails, while guests were also encouraged to create their own. After a quick welcome and photographic tutorial by Mwase and Lock, names were drawn from a hat and guests took off in tuk-tuks for an hour of new perspective photography, to compete for seats at the upcoming ‘Scottish Leader Whisky Experience in the JoBurg Sky’.

Following the hobnob around Newtown capturing new takes on inner city scenes, participants returned for a tasting of Scottish Leader’s seductively smooth, sweet, rich and smoky whiskies, including the exclusive 12-year-old expression that’s not yet available in South Africa.  This special tasting was presented by South Africa’s own ‘Mr Whisky’, Pierre Meintjes.

As dusk turned into night, guests were treated to beautiful Scottish Leader edible cocktails, great music with DJ Charlie B on the decks, and creative street food by Culture Kitchen Food Club.


The four winners, in no particular order, are Bradley Roberts (@btherad), Tlotlego Maboe (@wayawayagoombafaya), Viktor Bobchev (@illuminationjozi) and Unam Ntantala (@unamntantala).

Their images, captured at the Insta-meet in Newtown, and shared on their own and Scottish Leader’s social media platforms were judged the best by expert Instagrammers Mwase and Lock.  Each of the four winners gets to select one of their Instagram followers to accompany them to the ‘Scottish Leader Whisky Experience in the JoBurg Sky’ on 27 October 2016.



To view a video of the Insta-meet, go to:

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